brand_identity_guidelines
Trueesim Brand Guidelines
our_brand_identity_is_a_reflection_of_ou
logo
our_logo_symbolism
the_trueesim_logo_represents_the_converg
logo_clear_space
maintain_a_clear_space_around_the_logo_e
minimum_size
24 × 24px
never_use_the_logo_smaller_than_24px_in_
logo_dos_and_donts
use_the_logo_as_provided
dont_rotate_the_logo
dont_change_the_colors
color_palette
primary_colors
tech_blue
#0B5394
secondary_blue
#1A73E8
digital_teal
#008080
light_teal
#20B2AA
accent_colors
signal_orange
#FF6B35
light_orange
#FF9E64
neutral_colors
dark_slate
#2F3437
medium_gray
#5E6366
light_gray
#E8EAED
offwhite
#F8F9FA
color_usage_guidelines
- tech_blue_and_digital_teal_should_be_use
- signal_orange_should_be_used_for_calltoa
- secondary_blue_and_light_teal_provide_co
- neutral_colors_should_be_used_for_body_t
- always_ensure_sufficient_contrast_betwee
typography
primary_font_inter
Aa Bb Cc
regular_the_quick_brown_fox_jumps_over_t
semibold_the_quick_brown_fox_jumps_over_
bold_the_quick_brown_fox_jumps_over_the_
inter_is_our_primary_typeface_for_all_di
system_font_stack
Aa Bb Cc
regular_the_quick_brown_fox_jumps_over_t
semibold_the_quick_brown_fox_jumps_over_
bold_the_quick_brown_fox_jumps_over_the_
when_inter_is_not_available_we_use_a_sys
typography_guidelines
- → for_headings_use_inter_bold_or_semibold_
- → body_text_should_use_inter_regular_at_16
- → maintain_line_heights_of_15_for_body_tex
- → avoid_using_more_than_3_font_weights_in_
- → text_should_primarily_use_dark_slate_or_
visual_elements
signal_wave_motif
signal_waves_represent_connectivity_and_
circuit_pattern
circuit_patterns_emphasize_our_technolog
photography_style
travelglobal_imagery
technology_usage
digital_lifestyle
- → use_highquality_lifestyle_photography_th
- → images_should_feature_people_using_mobil
- → maintain_a_bright_clean_aesthetic_with_g
- → when_possible_incorporate_subtle_bluetea
voice_and_tone
brand_voice_attributes
clear_and_direct
explain_technology_in_accessible_terms
trustworthy
prioritize_accuracy_and_transparency
helpful
focus_on_solving_customer_problems
global_1
communicate_with_international_awareness
forwardthinking
emphasize_innovation_and_possibilities
tone_examples
preferred
stay_connected_in_150_countries_with_one
avoid
our_revolutionary_nextgeneration_esim_te